Case Studies

Since launching in 2016, the Amplify team has been fortunate to drive results for brands across a variety of verticals including Tech Startups and Fortune 500 corporations.

Here are a few examples of how we’ve helped our clients connect with students in meaningful ways.

Unilever

Assignment:

Build awareness of the St. Ives rebrand in order to create excitement and drive sales.

Plan:

Amplify planned an on-campus experience: a “Glow on the Go” sampling bar. Influencers received exclusive invitations with free products before the event, showcasing the rebrand and discussing where and when the experience took place. Influencers participated in the sampling bar, documenting the experience on social, incentivizing others to stop by – driving same day foot-traffic. These influencers reaffirmed brand messaging by distributing content on social, discussing their experience at the event and reviewing the products on multiple platforms.

Takeaway:

Amplify reached 360,000+ students organically with this campaign, and drove 10,000+ student foot-traffic at the on-campus experience.
Unilever - St. Ives
Unilever
Unilever
Unilever

Lyft

Assignment:

Lyft recently entered the Canadian market through Toronto. Amplify was tasked with driving brand awareness, downloads and first rides in major universities throughout Toronto.

Plan:

Amplify created an integrated digital and on-campus campaign, pairing Lyft with influencers that have strong reach and engagement in the city. Our influencers represented Lyft on-campus in a wellness-based experience during exams, providing students with free rides, swag and refreshments. Simultaneously, Amplify ran a digital influencer campaign, having influencers showcase the Lyft experience and offer free rides to their peers. The content was channelled through 4+ social platforms in order to maximize reach within different demographics and social spheres.

Impact:

Amplify helped Lyft establish itself as a top ride sharing service in the city, building loyalty in the student market for the future.
Lyft
Lyft
Lyft
Lyft

Ellison Sunglasses

Assignment:

Ellison built a strong brand presence in the U.S. but wanted to enter the Canadian market. Amplify launched this campaign during the summer of 2017. With students in different regions across the country, digital was the best medium to reach this market.

Plan:

Amplify delivered a targeted influencer campaign for Ellison eyewear throughout Canada. Our influencers received sunglasses and an invitation to an event in Toronto. They showcased the quality and style on social leading up to the big event. Amplify documented the entire experience, creating content that was channelled through each influencer’s account and digital advertisements for Ellison.

Takeaway:

Amplify drove returns on this campaign during the summer, leveraging student-influencers to reach the core, target demographic.
Ellison Sunglasses
Ellison Sunglasses
Ellison

Barlow Books

Assignment:

Norman Bacal, author of Breakdown and former Managing Partner at Heenan Blaikie had recently published his first novel. The novel shared important lessons learned in rising to the top of a leading Canadian law firm and being part of its collapse. Amplify was tasked with driving awareness of the novel and engaging students on the value within to drive purchasing.

Plan:

Amplify launched a book tour for Norman Bacal. We planned, marketed and live-streamed speaking engagements at 6 schools in Ontario, reaching thousands of students at each engagement. Event promotions were channelled through student influencers who also shared the live-stream and reaffirmed brand messaging and key takeaways, driving traffic to Amazon for purchasing.

Impact:

Amplify helped Breakdown become a Canadian bestseller.
Barlow Books
Barlow Books
Barlow Books