Lyft recently entered the Canadian market through Toronto. Amplify was tasked with driving brand awareness, downloads and first rides in major universities throughout Toronto.
Amplify created an integrated digital and on-campus campaign, pairing Lyft with influencers that have strong reach and engagement in the city. Our influencers represented Lyft on-campus in a wellness-based experience during exams, providing students with free rides, swag and refreshments. Simultaneously, Amplify ran a digital influencer campaign, having influencers showcase the Lyft experience and offer free rides to their peers. The content was channelled through 4+ social platforms in order to maximize reach within different demographics and social spheres.
Amplify helped Lyft establish itself as a top ride sharing service in the city, building loyalty in the student market for the future.